In a move that shows Damien Hirst hasn't lost his laser-guided market savvy, the artist who staged a notorious $200 million Sotheby's sale at the peak of the art boom has returned to street level with a series of $88 skateboard decks. Produced by the ultrahip Supreme skating company and decorated in the style of Hirst's signature "spin paintings," the boards drew hundreds of ardent art fans to line up outside stores in Los Angeles and New York's SoHo neighborhood when they were released this morning. The editions sold out almost immediately, both in the stores and online, though a representative at Supreme's SoHo outlet said he expected a new shipment when the store opens at 11 a.m. Friday. (The boards, which will possibly later include a dot painting line, will be released in Japan on Saturday.)

In his partnership with the skateboard makers, Hirst--who previously created a popular clothing line through Levi's--has joined a whitehot roster of artists who have produced decks through Supreme, including Murakami, Christopher Wool, Marilyn Minter, and Richard Prince. But if you're lucky enough to land one of his paint-splattered creations, don't hang it on your wall. "I hate that more than anything," Hirst says in the Supreme-distributed video below. "I want them to be ridden."

Buy the Damien Hirst boards
Read a Q&A with Supreme founder James Jebbia [Interview magazine]